Deccan Herald

Deccan Herald

The Deccan Herald is a popular English-language daily newspaper in the Indian state of Karnataka. It is published by the Printers (Mysore) Private Limited and has a number of editions in Bangalore, Hubli, Mysore, Mangalore and Gulbarga.[citation needed]

The Deccan Herald was started in 1948. Its sister publications are the Prajavani daily newspaper, the weekly magazine Sudha, and the monthly magazine Mayura, all of which are published in Kannada. The head office of the Deccan Herald is on MG Road, Bangalore.
According to the Indian Readership Survey (Q2) 2010, The Deccan Herald has a readership of 314,000 in Bangalore (this figure does not include the wider readership for the state of Karnataka as a whole). The ABC certified figures for the first half of 2009 put the daily paid circulation (number of bought copies as opposed to number of copies read) at 214,797 for Karnataka. For the January-June 2009 period, The Deccan Herald had a circulation of 145,656 for the Bangalore city area.

Mr K N Guruswamy had a dream. The year was 1948. The heady days just after the nation's independence. Mr. Guruswamy had dedicated his life to truth and impartiality and he would not rest till his vision took concrete form. The result was The Printers (Mysore) Private Limited and its publications - Deccan Herald, Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of chronicling the joys and sorrows of the people of Karnataka, India and the world.

Over the years, the group has not forgotten what provides value to readers. Therefore, along with core competency, it satisfies the aesthetic needs of its readers with innovative layout and design in all its publications. Its well-designed publications achieve high communication impact by helping the reader cut through all the information clutter. The Group's strong identity is, therefore, the starting point, and not the residue, of any effort to win and keep readers.

While cementing its traditional strengths, the Group is also geared to face new challenges and enhance emotional contact with its readers.
As the Group believes that 'change is the only constant', it treats critical thinking as a dynamic process and keeps pace with the rapid change in the newspaper and magazine publishing industry.

The Group believes in Total Quality Management (TQM) which is an effective system of integrating quality improvement efforts so as to provide a product that ensures customer satisfaction. Every section of the organisation is therefore geared to face challenges. A common vision, a common mission and common goals bind people together here. Not content with streamlining its day-to-day functioning, the Group is constantly integrating quality into its corporate strategic planning process.

Every day Deccan Herald touches the lives of the people of Karnataka. Today the daily shapes the opinions and directs their actions. Deccan Herald was born 54 years ago when the first edition hit the streets on June 16, 1948. The newspaper was a reflection of the optimism, and a voice of the aspirations of a newly independent nation.

Proud of its regional moorings and responsive to global changes, Deccan Herald is Karnataka's guide to the times we live in. Karnataka and Bangalore hold a special place in the newspaper's scheme of things, but its coverage of national and world happenings is equally comprehensive and analytical. Deccan Herald is also the voice of the poor and the underprivileged. On its agenda is a relentless campaign against corruption and advocacy of pro-environment economic development.
The very analytical opinion/policy page presents a variety of views on national, state and international issues. Regular columnists and experts in various fields place the latest events in perspective. The well-written editorials are known for their unbiased and informed commentary on events and developments. The newspaper's human-interest reports and profiles of interesting personalities give the reader not only news and views, but also the emotions and the drama behind the happenings. Special sections like Miscellany, On the Beat and Around the City encapsulate offbeat happenings in a short and snappy manner.

To each his own - that is the rationale behind Deccan Herald's multi-faceted special supplements. Each Sunday morning the reader finds three special colour sections waiting on his doorstep.

SUNDAY HERALD is a supplement with strong thought-provoking and mainstream concerns, as well as regular features on consumer issues, green subjects, animal welfare, gardening, bridge, crossword and offbeat travelogues. The Entertainment section of the Sunday magazine tells the reader about all that's hot and happenin' in showbiz.

ARTICULATIONS is devoted to literature and art, with in-depth interviews, quality fiction and book reviews. Articulations also includes debates on education.

ECONOMY AND BUSINESS is the weekly round-up of the
country's industry, trade and commerce. Using interview based articles and features on international developments from foreign publications, it also brings in a global perspective on money matters. The COMMENT column analyses issues like policy decisions, mergers, takeovers and other corporate events.

SCIENCE AND TECHNOLOGY carries articles on science, industry, agriculture, development, health, information technology, ecology and research & development. Articles are written by experts for the specialist as well as the lay person.

AVENUES is a weekly supplement that focuses on careers, personnel and corporate management issues. In-depth features on aspects of human resource development and organizational behaviour by management veterans are the section's highlights. Also included here are appointment advertisements.

SPORTSCENE reviews and previews the sporting action of the week past and the week ahead. It covers sports personalities, keeps track of developments in sports and profiles regional talent. The supplement unravels controversies and at regular intervals brings to light malpractices and corruption in the sporting arena. Sportscene also has the OPINION column which comments on sports related issues. The RESPONSE section gives readers an opportunity to express their opinions on sports matters.

METROLIFE Your bond with Bangalore, was started on November 28, 2002. This eight page tabloid size supplement captures the happenings in and around Bangalore and contains lively articles on civic issues in the city, eating out, weekend getaways around Bangalore, shopping, fashion, real estate and crime file.

SPECTRUM carries a wide range of articles on the people of Karnataka. Profiles of personalities and development stories from the districts are also included.

LIVING concentrates on the home and family with a look at contemporary life and forays into the realms of nostalgia. It features changes in lifestyle. dress codes, home decor, gardening, child rearing, relationships, attitudes, table manners and home remedies.

OPEN SESAME is a fun-filled eight page tabloid for kids packed with some of the the best children's writing from India, do-it-yourself columns, nature notes, riddles, serial stories that are specially commissioned, everyday science, reflections of school teachers and the occasional comic strip. And of course the reader-friendly page of letters from the young readers responding to the messages and queries of Sesame Seed, the section's mascot.

THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald launched its Internet edition. Today Deccan Herald reaches out to the world and its innovative and easy to navigate web site is a big hit with netizens.

Deccan Herald's several zoned editions serve to cover local news in greater detail and to highlight the developments in these areas, thus being in touch with readers in every region of Karnataka.

Karnataka, the land of culture, also happens to be the land of distances. With the increase in technological sophistication, The Printers (Mysore) Private Limited has found a solution to this problem. The facsimile edition of Deccan Herald and Prajavani was launched on November 1, 1989. Edited in Bangalore, the news is sent through high speed telecommunication lines to Hubli-Dharwad where the paper is printed and distributed.

By using the cutting-edge of technology, like total digital workflow, to its advantage, The Printers (Mysore) Private Limited has made sure that its publications reach readers in this region on time. The Group challenged basic assumptions like the problem of distance and came up with specific strategies to tap resources using technology as a tool. Three 64 KB lines enable quick transmission of data. Offset printers like Newsline 45 and Coroset which run on state-of-the-art technology can print up to 40,000 copies per hour. As a result, circulation has increased and the Group is constantly expanding its market in this region. Readers in the districts of Dharwad, Karwar, Shimoga, Davangere, Bijapur, Bellary and Belgaum welcome the day with Deccan Herald and Prajavani.

In addition to Bangalore and Hubli printing, Deccan Herald and Prajavani started printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15, 1999 to facilitate the readers of the northern Karnataka districts of Gulbarga, Bidar and Raichur getting their papers well in time. The printing was shifted to Gulbarga on March 11, 2001

To serve the interests of the readers in coastal Karnataka and to ensure that they get their favourite newspaper at the crack of dawn, the Group set up a printing plant at Mangalore and started printing a separate edition on August 25, 2000. The number of editions, districts served and copies printed from these centres are as follows

Belur Plant
Four editions. Serves districts of Bellary, Koppal, Raichur, Bijapur (part), Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag and Dharwad
Mangalore Plant
Two editions. Serves the districts of Chikmagalur, Shimoga (part), Kodagu, Udupi and Dakshina Kannda besides Kasargod
Gulbarga Plant
Two editions. Serves the districts of Raichur, Bidar, Bijapur (part) and Gulbarga

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