The North County Times
The North County Times, part of the Lee Enterprises family of newspapers, serves a fast-growing, upscale market between the ocean and the mountains north of the city of San Diego. It serves as the leading newspaper in its core market with an average daily circulation of 78,181, according to the Publisher's Statement for the six months ending March 31, 2009.
This North San Diego County and Southwest Riverside County market is home to more than 1.7 million people, including a large and growing Hispanic population (28 percent according to the 2009 Claritas). The economy is fueled by tourism, agriculture, the military, a growing biotech industry, construction and various high-tech industries.
The newspaper, with a staff of 300, pursues an overall strategy of connecting to the community with the highest possible quality news report, advertising and circulation service. It produces three local editions, putting news and advertising before the readers, honoring the needs, traditions and unique demands of the individual communities served.
Those places include the cities of Carlsbad, Oceanside, Vista, San Marcos, Escondido, Poway, Encinitas, Temecula, Murrieta, the village of Fallbrook, and the Camp Pendleton Marine Corps Base.
The newsroom focuses on an active, newsy presentation that places high value on local content ranging from the "refrigerator-door" items about service clubs, school classrooms and celebratory events to broad coverage of local governments, school districts and businesses. The local report is capped by deep, high-quality reporting on issues that include demands for energy and water, freeway congestion, housing costs, homelessness and the quality of education.
The sports department keys in on prep sports, covering 35 high schools with teams offering as many as 21 sanctioned sports. The staff also covers two junior colleges, San Diego State University, the San Diego Chargers and baseball's Padres.